Gunter Pauli

Entrepreneur and author
Zero Emissions Research & Initiatives


Gunter Pauli will talk about how he has devised and applied ecologically and socially sustainable economic solution to transform the society and the industries one business model at a time.

Gunter Pauli leads the new ways of making business by using what is locally available and focusing on generation of value. He is a serial entrepreneur dedicated to design and implement business models with a goal to transform a society and industries to respond to people’s needs.

An initiator and author of the Blue Economy business model inspired by the vision of his Report to the Club of Rome presented in November 2009, which has created more that 3 million jobs and generated 4bln USD in investments. The aim is to stimulate entrepreneurship while setting up new and higher standards towards sustainability.

His visionary entrepreneurial activities span business, culture, science, politics and the environment. Under his leadership, Ecover pioneered an ecological factory in 1992. He founded the “Zero Emissions Research and Initiatives” (ZERI) at the United Nations University in Tokyo, and subsequently established The Global ZERI Network as a foundation, redesigning production and consumption into clusters of industries inspired by natural systems.

His latest initiatives include the design of a solution for the plastic soup floating in the oceans and the creation of a protective zone with islands to avert rising sea levels. He is actively involved to ensure that the largest herd of rhinos (2,400 in Kaziranga National Park in India) will be free of poachers thanks to an intensive economic and community development program in coordination with organic tea plantations.

He is a Fellow of the World Academy of Arts and Sciences (San Francisco, USA), a creative Member of the Club of Budapest (Hungary), Member of the Club of Rome, moderated the Roundtable of Nobel Science Laureates hosted by HM King of Jordan State and obtained a Doctorate from the Italian Government in systems design. He has been awarded an Honorary Doctorate by the University of Pécs, Hungary.

With roots in Belgium, he is a true world citizen. He has been visiting lecturer and professor at universities on all continents, and Member of the Board of NGOs and private companies in Asia, USA and Latin America. He has advised governments, entrepreneurs and industry leaders on how to implement breakthrough innovations that permits society to better respond to the basic needs of all people, starting with water, food, housing, health and energy.

As the best selling Belgian non-fiction author with over 17 million copies distributed worldwide, he has published 20 books printed in +30 languages and 365 fables bringing science and emotions to children. One of his fables “The Strongest Tree” is available in over 100 languages. His latest book The Blue Economy 3.0: The Marriage of Science, Innovation and Entrepreneurship Creates a New Business Model That Transforms Society was published in September 2017.

Interesting fact: Le Point, The Huffington Post and The Tasmanian Times have called him “The Steve Jobs of Sustainability”.

“Time has come to shift towards a competitive business model that responds to the basic needs of all with what is locally available.”


Sustainable local economic solutions

11.07.2018 / 11:30 AM – 1 PM and 3PM – 5PM

This workshop aims to explore the possibilities to increase concurrence and improve cooperation in the field of socially and ecologically sustainable economy. As we are located in Estonia, we are discussing and finding creative solutions based on the example of this small and innovative country.

The workshop will start with a presentation by Gunter Pauli and continue in different forms of group work. There will be also invited participants from Estonia who are directly working in the field of business and economy.


GEN Europe
GEN Estonia


Ave Oit
(+372) 5649 9199


Mariana França


Mari Palgi


Kaie Kotov
(+372) 5690 6231

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