Reet Aus

Fashion designer, entrepreneur and lecturer
Lilleoru
Estonia

Reet Aus will speak about upcycling and practical community-based tools to initiate the changes in the fashion industry.

Reet has successfully combined fashion design and the principles of sustainable lifestyle. For years she has used design as a tool to solve the environmental problems in textile industry, both at small and mass production levels, being dedicated to slow and sustainable fashion.

Acknowledged fashion designer, theatre and film costume designer and fashion entrepreneur, she creates responsible fashion foremost to people who care about the environment and the future of our planet.

With her team she has developed an innovative UPMADE® upcycling design & production system to help any brand to minimize wasting existing materials and initiated a platform called Trash to Trend, which introduced something unique and novel to the fashion world – implementing the value based upcycling method in mass production. This is a process that enables to direct the production leftovers by using design back to the production, reducing considerably the industry’s environmental impact.

Besides her design and research work (holding Phd in arts and design), she has established an innovative trademark and fashion enterprise Aus Design, all her collections follow the principles of upcycling. Her doctoral thesis (Trash to Trend – Using Upcycling in Fashion Design) concludes that with the scraps of fabric thrown away during production it would be possible to make 15 percent more clothes.

Since 2012 Reet has been developing upcycling collection together with Beximco – one of the biggest apparel manufacturer in Bangladesh. The collections have been made by implementing upcycling in early stages of the mass production process. This has improved effectiveness and reduced environmental impacts – each item produced in this way uses on average 70% less water and 88% less energy, being a great example of combining environment, design and production.

She aims to spread industrial upcycling all over global fashion and textile industry. The brand owners and their manufacturers are licensed to use UPMADE® software to transparently analyze their production leftovers, plan and produce upcycled garments as well as send residuals to recycling. Furthermore, UPMADE® system includes an independent certification to ensure that UPMADE® certified upcycled garments have truly been made out of leftovers, meeting the international labor standards and avoiding restricted hazardous chemicals.

In 2017 Reet was selected among the Top 20 Responsible Leaders in Northern Europe by the Nordic Business.

Interesting fact: The production of one regular T-shirt takes on average as much water as it takes to shower in 60 times, plus adding the power consumption.

“I believe that the acts of individual have a great weight, there is no need to wait that someone comes and starts changing something from scratch”

EXPO: Community-based tools to initiate the changes in the fashion industry

13.07.2018 / 3 PM  – 5 PM

Reet Aus will speak about upcycling and practical community-based tools to initiate the changes in the fashion industry. For years she has used design as a tool to solve the environmental problems in textile industry, both at small and mass production levels, being dedicated to slow and sustainable fashion. Acknowledged fashion designer, theatre and film costume designer and fashion entrepreneur, she creates responsible fashion foremost to people who care about the environment and the future of our planet.

ORGANISERS

GEN Europe
Lilleoru
GEN Estonia

CONFERENCE COORDINATOR

Ave Oit
(+372) 5649 9199
ave.oit@lilleoru.ee

PROGRAM COORDINATOR

Mariana França
mariana@gen-europe.org

REGISTRATION AND INFORMATION

Mari Palgi
info@gen2018.ee

MEDIA AND COMMUNICATION

Kaie Kotov
(+372) 5690 6231
 kaie.kotov@lilleoru.ee

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